Both of them ultimately lead you to the same place, so most users and webmasters don't give it a second thought. All sites require inbound links to get recognized by search engines. It's rare these days that you'll rank well without at least a few inbound links (although this can …

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they're seeking, as well as similar content they might also enjoy perusing. Only 16 percent of internet users read an article word-for-word. The rest are scanning. Offering your content in multiple …

The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. Each site is different, so the SEO strategy applied to each site will also be different. The functionality is what I am talking about here …

Simply put; keyword-focused content is often guilty of being over-stuffed. Thin content should be avoided at all costs for SEO purposes. Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. Visually, I prefer …

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Description meta tags are important because Google might use them as snippets for your pages. Note that we say might because Google may choose to use a relevant section …

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a smaller publisher or an up-and-coming writer who wants a larger audience. Individuals experience greater motivation to search for information when involvement levels are high. Brand recognition …

Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren't featured in one, or they can result in a welcome boost if you are. Limit use of reversed-out text (light colors on a dark background). As …

Is your link structure in line with your SEO strategy, and do the most important pages have enough links from strong, related pages? Are internal links updated to point to new URLs instead of the old URLs? Geodemographic segmentation combines demographic, psychographic, and geographic information together. After many years of …

Don't pretend to be someone else when you participate in a chat room or message board. No matter how much fun I have with my responses, people often seem disappointed (if they do not chuckle). As Google clearly moves towards ranking websites more based on inbound link metrics (such as …

Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. all this would directly affect the …

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a smaller publisher or an up-and-coming writer who wants a larger audience. You can also think of the PR value as an aggregate vote of all pages …

Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Ha!) I spend the majority of my time learning about Google's search …

Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible …

Thanks to the specification available within on page articles, you can attract attention from long tail results. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by …

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your …

To fortify their brands, the big industry players will also optimize their sites for the more (broad) popular keywords, irrespective of the conversion rate. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks …

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. That's simply not true. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website …

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). The first is a complete copy. For your online marketing plan, you need to locate the various sites on the Web where your target audiences hang out …

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. When content population starts rolling, so does sharing, and then the traffic is sure to follow. It's entirely possible that the website's editor or administrative staff didn't realize …

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content …

If your HTML forms contain drop-down lists for countries, regions, and cities, you can use a geo-IP database to provide for intelligent drop-down lists that will allow for faster navigation. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or …

Secondary or second-tier search engines are lesser known or not as popular as first-tier search engines. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get …

Energizing brand advocates and influencers to spread the word about the "new and improved" version of the brand becomes the goal. Google's robots, or "spiders," crawl the Internet by "clicking" one link after another after another. They discover new pages and websites as part of that crawl, and store the …

The last great way to drive leads to your local business (that's free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews. There are two very specific actions that search engines take when they crawl and index your site …

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. If you just launched a website that sells jeans, it's nearly impossible to outrank The Gap for "jeans" related keywords. Now you must dig deep …

There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. I'm happy to share some ways to work more of them into your content strategy. The stronger the backlink profile of a site, the more PageRank their …