Tell a Friend scripts allow site visitors to e-mail others a link to your site. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in …

What I'm going to refer to as "meta data" is a blanket category that includes page titles, meta descriptions, and alt text. That being said, it's becoming increasingly important to optimize for Bing. If you search on Google for leased line prices you'll be presented witha plethora of options. Instead …

A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. Right now, if you're an SEO specialist, you would want to have anything and everything you can …

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). There is little doubt that good search …

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Many consumers follow brands on social media, for a variety …

Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. For this reason, it's unwise to try and trick search engines with black-hat SEO tactics. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this …

You discover these variations only from experience. A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A site's DA can …

When itoccurs, shoppers select from a group of brands rather than one specific brand. It documents the steps and activities that are required to get better rankings for a particular site. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes …

Most dynamic websites today are running some sort of content management system (CMS). Meta tags are important because different search engines weigh the information in these tags differently. Keep in mind, even if you are able to gain a ranking for a city-specific search, you will not be able to …

Users will also become frustrated if they can't view content because of broken URLs. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. Website crawl-ability and making a website searchable goes beyond making sure Google can …

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Worldwide, the number of …

Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy possible. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link …

Another quick, and valuable SEO tactic - see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You'll quickly see what terms they are getting traffic from, and can take the best for yourself! There …

If you're goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Possessives imply ownership …

As seen below, typical Google results are dynamic, showing websites, news, local results, images and more. Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. With no traffic, you will not get any conversions. It …

The relevance of a website that is not updated, decreases for the Google algorithm because content that doesn't get updated will become obsolete sooner or later in most cases.A typical use of a focused crawler is the creation of digital libraries in a particular area of knowledge. Search engines …

Rather than separate campaigns for each ethnic group, agencies take a more holistic approach that incorporates insights into various ethnic groups in order to create more universally-appealing messages. The newest result isn't always best - for less newsworthy topics, an in-depth and authoritative result that's been around longer may outrank newer …

For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Placing the name of the business in the title tag is not necessary because doing so detracts from the tag …

The homepage (primary) URL doesn't redirect to another website or irrelevant page? Advertisers spend more time and dollars in planning integrated campaigns that incorporate digital advertising with social media and traditional advertising. The more searches and hits your website will receive, the higher it will eventually be placed in a …

If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. It's one thing to optimize your site in its …

Why a company needs to invest their time, resources, and money into the work that you're saying. The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google's perspective. If you use this tool, you can learn your average position …

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in …

These recommendations are more no-brainers. Retention rates require an accurate marketing database system. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it's better to do business on a crowded street corner than it is …

Simply put, these are the most popular (and most memorable) domain name extensions, and most people are aware of them. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don't fully understand them. Google is very smart at not only …

Therefore, location-based marketers should embrace social for mobile on paid and organic fronts. No images, 500 words or less and a random link to a site. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). Numerous studies have documented that page one …

There aren't any tools that can be considered a thin content tool in the sense that there isn't yet a machine that can help you to produce unique content. Brand names, marketing ideas, and advertising campaigns designed for one country do not always translate correctly to another. At the operating …

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. I think that another thing that I would share is that …

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. The media you use to deliver your marketing messages, such as …

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. Provide ways to get feedback regarding any issues or problems with your site. Google's rise from its humble beginnings to what it is today is nothing short of phenomenal …

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying "less is more" is still as valuable as ever. You probably know the following situation: you search something on Google and there seems …

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, "good" content. But what makes that content "good"? Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. Building link popularity …

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you …

For some, the Internet is one way to expand and increase their business. This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during …

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company. Only then you will have a qualified traffic for your online business. Google is increasingly understanding what …

In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. If a person goes looking for a company or product by name, Google will steer them towards what they're looking for. When it comes to Search Engine …

Internal linking provides direct access to your web pages in order of importance. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Google Analytics is an amazing tool. It's also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references …

In mobile searches, the first position has a 31.35 percent click-through rate. Search never truly was a text-only game - input methods like images, voice, and video content can be optimized for search. Google, for example, uses focused crawling at least with regard to the fact that rarely or never …

Leave room for eventual hosting upgrades should your site make significant gains in popularity. Having so many web pages (typically) manifests many unique challenges. Social bookmarking sites allow individuals to share bookmarks of websites. Spam links often go both ways. A website that links to spam is likely spam itself …

There are other resources too such as SEMrush that can help you in this regard. Did you know that the location of your provider's servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? Backlink quality is considered as …