How does Duck Duck Go deal with keyword research

Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site's product descriptions to your affiliates. When a visitor looks at your site, it's all pretty colours and clickable …

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The worst advice I've heard about mobile search

The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Google's looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. The output of the implementation …

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The death of SEO campaigns

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of …

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Actionable tips on link exchanges and Facebook

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called "Search Operators." The search operators can be used to drill down on concepts with Google and provide …

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Actionable tips on googlebot crawlers and Instagram

Retailers stock the brands customers view favorably and seek brands that pull people into stores. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google …

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All you wanted to know about page rank but were afraid to ask

Web directories are not search engines in the typical sense; they are collections of links that have been organized by humans. The opposite is also true. Starting with relevancy between meta tags, content and going as far as using text modifiers to 'emphasize' certain keywords or content. Trustworthy sites tend …

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Blogging is a content style

If your product pages are SEO optimized, your company and products appear higher in the search results. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. If you produce great content, but no one's there to see it …

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Create individual blog posts that rank for specific keywords

A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. SEO is here to serve not only you …

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How to learn about blogs in a few hours

Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. There are thus two ways to improve density: either increase the frequency with which certain phrases are used or reduce the overall number of words in the text …

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It is extremely important that your web pages get targeted traffic

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn't necessarily new traffic. The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric …

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What your mum didn't tell you about page rank

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Perhaps the hacking in this case means parting from traditional marketing realms and roles. SEO rewards your business …

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More focus is put on meta tags

For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. Lastly, and probably most importantly, you will want to make sure there aren't any duplicate or canonical issues associated with the homepage. Your website loading speed is one of the most important …

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The back story of non reciprocal links

If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. AB testing starts with a control or initial marketing scenario. Additionally, top listings are expanded to included top pages providing even …

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Make doorway sites your centre of attention

Before almost everyone and their sister had a blog, they issued press releases when they wanted to make an announcement. Take running developer tool audits or diagnostic tools. The extent to which an information search will be undertaken is partially determined by the ability to search. Search engines were nothing …

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Can text links really make a difference?

Things like: so many businesses out there don't even understand what SEO is. Organizations should take many factors into account when pursuing an SEO strategy. This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find …

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Analyse your existing local search

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often …

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Here's what industry insiders think about trust rank

By using the Google My Bussiness reviews link you created with the instructions above, you significantly reduce the customers' effort. They don't have to look for the form or navigate their way to a location because you provided the link, which makes them able to find the review form with …

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Keyword research has several advantages

As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. Keywording like crazy for product pages, blogs, and press releases is not where it's at for search programs any longer. Every piece …

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