When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying "less is more" is still as valuable as ever. This description informs a reader of what they might expect should they decide to …

Log in and observe for a few days to get a sense of the audience and the postings first. Add value to them, and they will add value to you, but you need to add value first. To make content more attractive and drive conversion it is important to understand …

Many an SEO consultant believe affective strategies build stronger brands. SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. SEO is not rocket science (or anywhere close to it). Would an inexpensive where can i buy rocking horse do …

Behavioral targeting utilizes web data to identify potential customers. It shouldn't be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. Compared to online marketing …

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can't read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. What would you type into a …

Keywords are "stuffed," wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. Less-competitive terms afford more opportunity for high ranking. . Try putting into Google search terms related to your business, its products and services. With the stock market approach, the financial …

Generic (one-word) domain names can sell for as high as several million dollars. Your website or company logo should be present on every page, and when clicked it should bring the user to your site's home page. With the rise in the use of Smartphones (over 50% of searches are …

Your HTML forms should support submissions by either clicking on the Submit button or pressing the Enter key. Having unrelated content in this location can introduce noise that might affect search engine indexing. It's fairly easy to spot an online review written by an employee or owner of a company …

Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced …

It typically involves direct marketing through interactive means such as special events and free samples. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Use keywords in …

SEO gives opportunities of substantial levels of free advertising; A so-called website blocker is something that prevents search engines from accessing the site Building brands incorporates the creative use of mobile advertising. Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find …

This is especially useful when you have pages with more than one URL (e.g. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate …

If you sell internationally, research the meaning of colors in your target country. Sticking to the SEO plan is a must. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What …

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google's search results page. From here, they might click on another result, indicating to Google that the first result didn't provide much value. Find out who is linking to …

You can write content that sings and dances, but one mistake and the grammar cops are all over you. Errors kill your credibility. Company leaders remain aware of legal and ethical brand challenges. The reason that most SEOs don't know technical SEO is because they don't spend enough time meeting …

In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Many people see this design as cluttered, with too much competing superfluous …

Paragraphs make the content much easier to read and engage with, and few potential customers will strain their eyes to read content that you've created. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like …

Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are …

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. To a search engine, relevance means more than …

Once you've created a qualified following, then it takes time to engage with your audience. But it's not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Whatever kind of content you're creating, whether it's a traditionally laid-out post …

Basically, it's like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. It also slows down the user journey and makes it harder for them to find what they are looking for. Public relations firms provide …

All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. The most important thing to know about Google Answer Boxes is that they are powered by …

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! So, depending on your budget and your specific technical and business requirements, you could be using managed hosting …

Factors such as costs, quality, and profit considerations also influence the final choice. Remember, you're looking for well trafficked keywords that are easy to rank for - at least easier than some of the more competitive search phrases others are focusing on. You know how sometimes people hide content on the …

It's far superior for outsiders to leave reviews (even if they're bad), but never the CEO. Writers on media and political sites use blogs to comment without the limit of column inches of print media and to engage in dialog with their readers. A brand's position is never completely fixed …

Or you can include your site for a fee on comparison shopping engines like Bizrate.com to solicit reviews. Firms offer permission marketing programs on the internet, by telephone, or through direct mail. Position may be based on product class. Write about all those topics that are important to your …

Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Find out which channels are driving traffic to your competition . PPC can provide accurate forecasts for targeted keywords. The first and most obvious question is whether you are selling a product or a service and …

What are your general and specific expectations? With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. You've seen what links you and your competitors have. Now it …

Plugins like Moz and SEOquake provide much of the on-page analysis quickly, as opposed to doing all of your research manually-thank goodness! Links are a strong indicator of the value of a website's content, especially when multiple pages target popular keywords. Put simply, copywriting is writing to persuade, convert, and …

We all have a certain amount of storage space on our personal computers - the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines' rankings - people even resort to tricks in an attempt to attract the bots …

In some cases, thin content can be written out by a program that plugs in terms identified as having either a high search volume or a low level of competition. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your …