Meta descriptions: Although Google sometimes allows up to 220 characters, you should keep your meta descriptions within the 160-character range. The advertising message describes the product's attributes or the benefits customers can obtain by purchasing the product. Try to provide a sophisticated way to disguise curtain rails or tracks around …

One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks. Take a look at sites like the BBC and you 'll see that they have huge and highly diverse links …

For example, Apple Maps is broadly used in the US for driving directions, it is imperative that you have a presence there. Such can be fought successfully by targeting search engine optimization and pay-per-click for such negative keywords and redirecting to the compliance pages. Each algorithm change brings the search …

Search engines do not like thin copy nor do they value duplicate copy. If you are doing guest posts, always change your author bio and use different pen names. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. Would an inexpensive yorkshire rocking horses …

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. While analysing the site for more signs of a negative SEO attack, it's a good idea …

The unfortunate answer is - yes, it is a content issue. Effective database programs maintain detailed customer purchase histories. General social networking sites are broadly designed to appeal to all demographics, regardless of gender, age, race, or education. SEO will never die! As long as the web is around, people will …

Content must convey sentiment for people to be able to empathize and connect with it. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you'll have the most success by writing posts that are longer …

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. When performing SEO, it is important to target specific search engines. As we know that Google optimizes its results for user intent, hence, this is a way to know what …

Ensuring that users can find your site continuously means gaining long term customers. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you've been guilty of …

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. There are some …

No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. The URL parameter tools supply Google …

Many domain name owners are selling their domain names. This is blatantly untrue and, so long as you follow the best practices, you'll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential customers) to come back time and time …

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you'll be sure that it gains all the SEO power it can get. Doing so will dramatically bias outcomes in your favor. Overall, females utilize social …

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. I like to use my keywords in the description tag twice -yes, two times. Set mobile page scaling …

For us peasants, this is a difficult thing to overcome, as you just can't compete with the likes of a Best Buy. Does that change how they see the product or whether they need to buy something else? If the wrong people are hitting your website, it's all for nothing …

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. If you have a …

Successful brands possess two characteristics: the top of mind and the consumer's top choice. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google and Bing for search queries relevant to your practice. One of them is Social engine optimization …

Aligning a brand's message with an influencer's motivation will be the key to success. When starting your search for chat rooms or message boards, I recommend visiting a number of these sites and then winnowing down your participatory selection to two or three. Are they keywords with a history of …

This list of frequently asked questions is a great starting point to help guide you through the process. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Head Keywords - Head keywords are usually of one word and are …

I'm not an expert in local SEO, but I definitely have a preference on this one that probably won't surprise our loyal readers. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information …

This method offers simplicity in preparing the budget. And then, number two is content marketing. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. You've heard that blogging is good for SEO and maybe you even publish new posts regularly and …

Google and other search engines are aggressively rolling out new formats for search results. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. If you use different colors to distinguish visited from unvisited links or …

Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text density. The media schedule notes when SEO ads will appear in individual vehicles. Search engine crawlers do all the work …

It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort to rank on the first page for a topic. Search engine optimization is a strategy that is fairly easy to implement for most company websites …

Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. This can be achieved on a brand's website, where consumers often gather information about high involvement decisions …

The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results from their techniques used. Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). Although the social networking …

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. Most people trust organic search results. If you take the time to apply these tips to your search engine optimization plan, you are going to …

Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where …

In addition to understanding technical SEO, you must also understand the importance of off-page optimization and link building. Make sure you're not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. As part of …

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Once you've started your local SEO effort, the next stage is more aligned with the rest of SEO - creating content for your audience. In this case, we're looking to create …

An advertisement placed in more than one venue reduces competing ad interference. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords …

Previously held positivefeelings about a company are quickly forgotten. Search engine optimization has become less about getting a single site ranked in the number one position and more about acquiring multiple listings on a search results page. Many currently available products offer nearly identical benefits. Thanks to Penguin, if you …

SEO guidelines have been changing over the years. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make …

Choosing to be involved with 8 or 10 platforms often results in a, doing a poorer job on each one. While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. Depending on your marketing …