What you already know about your business is right - the Web is a new medium, not a new universe. Product positioning summarizes the perception in the consumer's mind of the nature of a company or brand and its products relative to competitors. Sometimes, your recipe may already have all the …

Thinking in terms of the search engine-who thinks in terms of the user-too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. 99% of people don't need any fancy tools or tactics. They just need to write …

Matching the objective to the medium and the message remains the key. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. This application directly corresponds with services such as Siri, to continue to make it easier on the consumer …

Deception is never the basis of a sound business strategy. A marketing analysis provides a comprehensive review of the marketing program. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed …

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Search engines want publishers to show the same content to …

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. SEO stands for "search engine optimization." That's a long phrase isn't …

The placement of the ad on a search page depends on the price the company pays and the algorithm a search engine uses to determine the advertisement's relevance to a particular search word or phrase. Ideally, you should undertake keyword research well before you choose a domain name, structure your …

There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. I'm happy to share some ways to work more of them into your content strategy. The stronger the backlink profile of a site, the more PageRank their …

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. The key to boosting visibility and SEO is staying active. Sometimes, your prospective customers have to take many steps to end up with a store receipt in hand. However, not all …