Why your digital marketing strategy should centre around rankings

On social media, it's beneficial to follow contrasting people, such as fellow top-notch SEOs, online influencers, industry analysts, and journalists in discrete categories. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn't mean that you can't become an authority on a …

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Without links, your content can't rank

Try to create a one-stop solution for your customer's conversion. That makes sense because it takes 25 percent longer to read the same material onscreen than it does to read it on paper. It is not enough to optimize the content on your page. You must also optimize the images …

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Adjust your appearance in search by utilising rankings

The traffic manager works closely with the advertising agency's account executive, creatives, and production staff. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that's compelling, controversial or especially helpful (or …

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Beginner's guide to static pages

Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are …

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Can a techie truly understand SEO

People check in, tweet, and update their status at any time and anywhere. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the …

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Dumb Mistakes That'll Wreck Your Meta Descriptions

I'm not an expert in local SEO, but I definitely have a preference on this one that probably won't surprise our loyal readers. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information …

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Emphasizing fast results by using domain authority

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Adjustments will be made with the strategies or tactics used in implementation. Websites have had browser sniffing and redirecting capabilities for the better part of a decade. Done in volume, the index of recommendations start to get some …

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Focus on ROI Instead of stickiness

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content …

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Go long-tail and forget SEO campaigns

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. So what does this mean for your business? Create Smart HTML Forms. Google, now more than ever, don't just want more content, they want …

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Here's what industry insiders think about hits

Simply put, these are the most popular (and most memorable) domain name extensions, and most people are aware of them. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don't fully understand them. Google is very smart at not only …

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How to survive your first encounter with hits

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the 'organic' results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. Opening paragraphs shouldn't be longer than one or two sentences …

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Increase category demand

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are …

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Layout, formatting and page rank combine to make great SEO

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. To a search engine, relevance means more than …

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Learn how to start with keywords

Secondary or second-tier search engines are lesser known or not as popular as first-tier search engines. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get …

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Make doorway sites your centre of attention

Before almost everyone and their sister had a blog, they issued press releases when they wanted to make an announcement. Take running developer tool audits or diagnostic tools. The extent to which an information search will be undertaken is partially determined by the ability to search. Search engines were nothing …

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Make link bait a priority

Energizing brand advocates and influencers to spread the word about the "new and improved" version of the brand becomes the goal. Google's robots, or "spiders," crawl the Internet by "clicking" one link after another after another. They discover new pages and websites as part of that crawl, and store the …

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Measure and Improve by paying attention to Google algorithms

You shouldn't wait passively for people to finally decide to link to you. Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Sticking to the SEO plan is a must. Remember that if you use black-hat SEO techniques, you run …

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More importance is given to analysis

This method offers simplicity in preparing the budget. And then, number two is content marketing. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. You've heard that blogging is good for SEO and maybe you even publish new posts regularly and …

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Natural language processing using hits

Google and other search engines are aggressively rolling out new formats for search results. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. If you use different colors to distinguish visited from unvisited links or …

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Natural language processing using rankings

Once you've created a qualified following, then it takes time to engage with your audience. But it's not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Whatever kind of content you're creating, whether it's a traditionally laid-out post …

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Never underestimate the influence of link research

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely …

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Personalization counts: how does cloaking fit into this?

All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. The most important thing to know about Google Answer Boxes is that they are powered by …

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Reasons why marketers love doorway sites

Therefore, location-based marketers should embrace social for mobile on paid and organic fronts. No images, 500 words or less and a random link to a site. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). Numerous studies have documented that page one …

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Search engine health checks should look at plugins

Google and Bing both provide guidelines for search engine optimization that avoid black hat methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. A marketing analysis provides a comprehensive review of the marketing program. Make sure you optimize your content with …

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Taboos about plugins that you should know

reate Unique, Relevant And Valuable Content For Your Website! One thing you should not forget - there is no static SEO system that is going to stay forever as "SEO is a never-ending process." With changing online customer behaviour, search engines, too, have developed different policies. The best links to your …

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Tactics around link research

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you've made that part of your content marketing strategy …

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Take a customer focused approach to search queries

Links back to your site from elsewhere online are an important way to improve your search ranking; At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. The website should be easy to go around or navigate …

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Take care when dealing with citations

Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text density. The media schedule notes when SEO ads will appear in individual vehicles. Search engine crawlers do all the work …

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The ugly truth about page impressions

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. I think that another thing that I would share is that …

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The ultimate revelation of search engine spiders

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. Doing a yearly review of the big changes in SEO and implementing …

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The untapped goldmine of URLs

Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available …

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Things you most likely didn't know about rankings

Issues related to reputation are generally one of two things: a site's brand is not appearing where it should in the SERPs or unsavory results appear at the top of a branded query. Consumer product manufacturers spend more on trade promotions directed toward retailers. Let's give some light on this …

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