Reasons that marketers love bread crumbs

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a smaller publisher or an up-and-coming writer who wants a larger audience. You can also think of the PR value as an aggregate vote of all pages …

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SEO starts when you create the title tag

Another quick, and valuable SEO tactic - see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You'll quickly see what terms they are getting traffic from, and can take the best for yourself! There …

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Self-publishing Parasite SEO based purely on keywords

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Failure is always OK, but ignoring the results and reasons for it are not. Colorful images, funny pictures and exciting …

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Succeeding in SEO means paying attention to metrics

This causes search engines to update their URLs while passing link equity from the old URL to the new URL. SEO is the tool to drive people to your website. There are a few basic things to keep in mind when formatting your website for top Google placement. SEO has …

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This year will be the year of webmaster tools

Many domain name owners are selling their domain names. This is blatantly untrue and, so long as you follow the best practices, you'll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential customers) to come back time and time …

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Using AWStats

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Which of course results in SEO is dominating the web. The Internet is not just about search engines. Google …

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We've reached a tipping point when it comes to ROI

Most people resent spam, and response rates are extremely low, in addition to damaging the brand's reputation. Some agencies provide specialized services. E-commerce programs continue to grow. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over …

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What's the story about duplication

The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around one central idea and keyword. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. Recognize and accept their learning curve and build …

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What your mum didn't tell you about page rank

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Perhaps the hacking in this case means parting from traditional marketing realms and roles. SEO rewards your business …

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Who else wants to enjoy authority sites

For ccTLD details, consult with the Internet Assigned Numbers Authority, or IANA. And for that a solid digital marketing and SEO strategy should be in place. Searchers often enter refinements when the initial search doesn't provide satisfactory results, but the results do provide clues on what to search for. Take …

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Who else wants to enjoy bread crumbs

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. I like to use my keywords in the description tag twice -yes, two times. Set mobile page scaling …

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Why I hate conversion rates

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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Why URLs matter

For us peasants, this is a difficult thing to overcome, as you just can't compete with the likes of a Best Buy. Does that change how they see the product or whether they need to buy something else? If the wrong people are hitting your website, it's all for nothing …

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Why stickiness matters

If you sell internationally, research the meaning of colors in your target country. Sticking to the SEO plan is a must. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What …

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Write a keyword-rich introduction about keyword stuffing

Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Ha!) I spend the majority of my time learning about Google's search …

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Your key to success: link exchanges

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. The same trends that exist among advertising agencies in the United States occur in the international arena. SEO works by modifying elements …

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A do-it-yourself guide to web 2.0

If you're goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Possessives imply ownership …

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Ad Setup

Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible …

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Apply these secret techniques to assist with analytics

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. If you have a …

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Carve out time for concentrating on page impressions

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google's search results page. From here, they might click on another result, indicating to Google that the first result didn't provide much value. Find out who is linking to …

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Concentrate on actionable page impressions

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don't pull on our own experience when writing for SEO. Even if the phrase sounds …

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Create an Engaging Web Presence by the use of CTR

As seen below, typical Google results are dynamic, showing websites, news, local results, images and more. Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. With no traffic, you will not get any conversions. It …

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Double Your Profit With These Tips on javascript

Thanks to the specification available within on page articles, you can attract attention from long tail results. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by …

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Enthusiastic about long tail search

Blogs, whether company-sponsored or posted by individual internet users, create a new form of word-of-mouth advertising. Like it or not, your business's Google rankings can have a huge effect on its success, growth, and meeting your goals. Conversion rates using remarketing are considerably higher than general banner or search ads …

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Enthusiastic about metrics

Successful brands possess two characteristics: the top of mind and the consumer's top choice. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google and Bing for search queries relevant to your practice. One of them is Social engine optimization …

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Find out more about white hat SEO

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your …

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Handling empty category pages

Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. There's no need to obsess over SEO throughout the whole content creation process …

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How to get high rankings in Google's local results

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. If you are talking about the types of goats on your farm, don't make the description or title about llamas! Plagiarism is another thing that gets content penalized. Not to mention …

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I urge you to think about organic links

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are - they have some unique text on the page Fantasy executions lift the audience beyond the real world to a …

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It's time to revolutionize our approach to duplicate content

The vast number of advertising and promotional outlets combined with a multitude of companies bombarding potential customers with messages makes the task challenging. Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. Momentum means running programs with discipline and consistent growth month after month. There's …

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Keyword deployment

Aligning a brand's message with an influencer's motivation will be the key to success. When starting your search for chat rooms or message boards, I recommend visiting a number of these sites and then winnowing down your participatory selection to two or three. Are they keywords with a history of …

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Longer content ranks better

To fortify their brands, the big industry players will also optimize their sites for the more (broad) popular keywords, irrespective of the conversion rate. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks …

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Measure and Improve by paying attention to ROI

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. But there are many other things in play that are much less well known …

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More focus is put on meta tags

For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. Lastly, and probably most importantly, you will want to make sure there aren't any duplicate or canonical issues associated with the homepage. Your website loading speed is one of the most important …

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Numerous ideas for social media

Many short pages of 150 to 200 words are preferable to a few long pages. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide - sounds unlikely, but you never know), then anchor text pointing to you …

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Optimal size of title tags

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. That's simply not true. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website …

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Reasons that marketers love white hat SEO

In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Many people see this design as cluttered, with too much competing superfluous …

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Reasons why you cannot learn stickiness well

The relevance of a website that is not updated, decreases for the Google algorithm because content that doesn't get updated will become obsolete sooner or later in most cases.A typical use of a focused crawler is the creation of digital libraries in a particular area of knowledge. Search engines …

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