It's time to revolutionize our approach to duplicate content

The vast number of advertising and promotional outlets combined with a multitude of companies bombarding potential customers with messages makes the task challenging. Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. Momentum means running programs with discipline and consistent growth month after month. There's …

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Keyword deployment

Aligning a brand's message with an influencer's motivation will be the key to success. When starting your search for chat rooms or message boards, I recommend visiting a number of these sites and then winnowing down your participatory selection to two or three. Are they keywords with a history of …

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Longer content ranks better

To fortify their brands, the big industry players will also optimize their sites for the more (broad) popular keywords, irrespective of the conversion rate. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks …

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Measure and Improve by paying attention to ROI

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. But there are many other things in play that are much less well known …

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More focus is put on meta tags

For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. Lastly, and probably most importantly, you will want to make sure there aren't any duplicate or canonical issues associated with the homepage. Your website loading speed is one of the most important …

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Numerous ideas for social media

Many short pages of 150 to 200 words are preferable to a few long pages. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide - sounds unlikely, but you never know), then anchor text pointing to you …

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Optimal size of title tags

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. That's simply not true. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website …

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Reasons that marketers love white hat SEO

In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Many people see this design as cluttered, with too much competing superfluous …

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Reasons why you cannot learn stickiness well

The relevance of a website that is not updated, decreases for the Google algorithm because content that doesn't get updated will become obsolete sooner or later in most cases.A typical use of a focused crawler is the creation of digital libraries in a particular area of knowledge. Search engines …

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Repurpose old splogs

Rather than separate campaigns for each ethnic group, agencies take a more holistic approach that incorporates insights into various ethnic groups in order to create more universally-appealing messages. The newest result isn't always best - for less newsworthy topics, an in-depth and authoritative result that's been around longer may outrank newer …

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Running the Script

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. In addition to ensuring that your website …

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Small but important things to observe about URLs

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). The first is a complete copy. For your online marketing plan, you need to locate the various sites on the Web where your target audiences hang out …

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Small but important things to observe about static pages

For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Placing the name of the business in the title tag is not necessary because doing so detracts from the tag …

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Taboos about cloaking that you should know

The homepage (primary) URL doesn't redirect to another website or irrelevant page? Advertisers spend more time and dollars in planning integrated campaigns that incorporate digital advertising with social media and traditional advertising. The more searches and hits your website will receive, the higher it will eventually be placed in a …

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The back story of non reciprocal links

If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. AB testing starts with a control or initial marketing scenario. Additionally, top listings are expanded to included top pages providing even …

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The latest trends in nofollow links

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. It's important to have a clear sense of your business goals in mind as you embark on developing a search strategy. Repeatedly seeing a …

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The worst advice I've heard about inbound links

Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these …

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The worst advice I've heard about landing pages

Branding begins with awareness, which may be achieved by featuring the brand name prominently in repeated advertisements and other marketing messages. The convergence of SEO and content has been a driving force in marketing for the past few years. It's no surprise that customers are tired of being sold to …

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Things that make you love and hate rankings

content, backlinks, and keywords. If visitors get what they need from your site, they're more likely to come back or link to your pages. The SEO plan contains information on internal and external proposed optimizations. Keywords are mainly the products and services that you provide.

Your marketing strategy could use …

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This story about SEO will haunt you forever

Every city needs amenities such as power, roads, etc. A permanent redirect from one URL to another indicates the original URL has changed for good. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the …

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Toxic links and their cure

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Defining a robust and efficient content strategy together with SEO will …

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Update your LSI on a regular basis

Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and alt attribute, both of which you should take advantage of. After you do this, you are ready to code your application. A clear, direct …

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Use Organic Outreach to Build Links

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. When content population starts rolling, so does sharing, and then the traffic is sure to follow. It's entirely possible that the website's editor or administrative staff didn't realize …

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What can Instagram teach you about javascript

With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. Internal optimization refers to on-page and on-site activities. In order to index your website properly and include all of your web pages, search engines send their spiders to review and scan …

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What everyone ought to know about 301 redirects

By spring 2013, Facebook and Google+ added hashtags. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. How is that a key advantage? The customer typically will not develop loyalty to a brand without sufficient knowledge.

It's important to measure campaign level responses, but …

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Who else wants to know the mystery behind splogs ?

Paragraphs make the content much easier to read and engage with, and few potential customers will strain their eyes to read content that you've created. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like …

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Why most people will never be great at white hat SEO

If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. It's one thing to optimize your site in its …

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Why your digital marketing strategy should centre around rankings

On social media, it's beneficial to follow contrasting people, such as fellow top-notch SEOs, online influencers, industry analysts, and journalists in discrete categories. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn't mean that you can't become an authority on a …

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Without links, your content can't rank

Try to create a one-stop solution for your customer's conversion. That makes sense because it takes 25 percent longer to read the same material onscreen than it does to read it on paper. It is not enough to optimize the content on your page. You must also optimize the images …

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Adjust your appearance in search by utilising rankings

The traffic manager works closely with the advertising agency's account executive, creatives, and production staff. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that's compelling, controversial or especially helpful (or …

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Beginner's guide to static pages

Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are …

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Can a techie truly understand SEO

People check in, tweet, and update their status at any time and anywhere. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the …

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Dumb Mistakes That'll Wreck Your Meta Descriptions

I'm not an expert in local SEO, but I definitely have a preference on this one that probably won't surprise our loyal readers. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information …

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Emphasizing fast results by using domain authority

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Adjustments will be made with the strategies or tactics used in implementation. Websites have had browser sniffing and redirecting capabilities for the better part of a decade. Done in volume, the index of recommendations start to get some …

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