A do-it-yourself guide to CTR

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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What you should have asked your teachers about rankings

You can stop improving certain pages, but the site as a whole can always be improved. Page Title - This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page's title or meta …

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The hidden agenda behind citations

The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux. Effective marketing communications influence consumer attitudes. All search engines deliver results based on relevancy and popularity, but how they determine what's relevant is what differentiates them from each other. All …

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Apply these secret techniques to help with link research

Page load speed is also a ranking factor, especially for mobile. There's nothing like marketing in the minute. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. There is no one-size-fits-all solution for a search engine optimization …

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Tell me more about bounce rates

Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced …

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Think about link exchanges from the start

Good content can foster natural link acquisitions. As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. e. If you think about things from a business perspective first, your SEO effort …

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Things to avoid when dealing with local search

SEO versus SEO Services Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a …

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Building a Content Marketing Plan

Fine tuning on these parts will make you confident and successful going forward. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn't exceed the recommended maximum of 150 words. Many …

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Want a thriving business? Focus on indexed pages

SEO is all about ranking high on search indexes, which can't happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump …

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Leads are the lifeblood of a business

On the way out, one person said, Doing so could limit user discoverability of the product grid upon visiting the category page. Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Company blogs have been proven again and again to do wonders for …

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Less is always better when it comes to organic links

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

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I bet you didn't know this about keyword density

Don't pretend to be someone else when you participate in a chat room or message board. No matter how much fun I have with my responses, people often seem disappointed (if they do not chuckle). As Google clearly moves towards ranking websites more based on inbound link metrics (such as …

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Better content title and descriptions

When this is the case, your pages need more and better content. The reality is that having your keyword in your URL does help in many instances but is not essential. Don't change your URLs if you don't have to. Certainly, don't modify URL structure for minor tweaks. The addition …

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The worst advice I've heard about SEM

It should be authentic and in tune with the brand. Not all SEO efforts are obvious to the outside eye. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. How do you ensure …

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Things your competitors know about search queries

This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate. This can be termed as thin content. Age Marketing programs often concentrate on persons of a certain age, most notably …

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Apply these secret techniques to assist with cloaking

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's own Trends search tool, YouTube's keyword search tool and there's many more methods you …

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Are Press Releases right for SEO?

They grow over time. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in …

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Authority metrics are only barometers

An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be …

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Blogging is a content style

If your product pages are SEO optimized, your company and products appear higher in the search results. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. If you produce great content, but no one's there to see it …

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Can a techie truly understand trust rank

Before going into each available hosting option, it is important to choose your operating system, web and application server, database, and development platforms. Some search engines require an XML based sitemap. Each target market or market segment will be selected, in part, because the company, product, or brand position matches …

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Create individual blog posts that rank for specific keywords

A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. SEO is here to serve not only you …

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Define your goals with regards to link bait

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. When performing SEO, it is important to target specific search engines. As we know that Google optimizes its results for user intent, hence, this is a way to know what …

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Design + 301 redirects = Greatness

Adding your site to any web directory just to get a backlink will have a negative effect on your website's ranking. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Manyretailers share the data with suppliers and require them to ensure that store shelves remainwell stocked. Websites can …

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Does my content convert?

Social media can drive traffic to a brand's website when visitors click on a URL embedded on a site. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which …

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Enthusiastic about blogs

Users will also become frustrated if they can't view content because of broken URLs. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. Website crawl-ability and making a website searchable goes beyond making sure Google can …

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Here's what industry insiders think about CTR

It typically involves direct marketing through interactive means such as special events and free samples. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Use keywords in …

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How I improved my canonical URLs in one day

Keep in mind, even if you are able to gain a ranking for a city-specific search, you will not be able to get into the local pack (the list of places and the map) without a physical location. The multiattribute approach may be useful for understanding high-involvement purchases. In contrast …

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How to learn about blogs in a few hours

Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. There are thus two ways to improve density: either increase the frequency with which certain phrases are used or reduce the overall number of words in the text …

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I bet you didn't know this about authority sites

Ensuring that users can find your site continuously means gaining long term customers. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you've been guilty of …

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I urge you to think about keyword density

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Worldwide, the number of …

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Increase Organic Traffic by the manipulation of landing pages

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. There are some …

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It is extremely important that your web pages get targeted traffic

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn't necessarily new traffic. The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric …

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Keyword attractiveness

SEO gives opportunities of substantial levels of free advertising; A so-called website blocker is something that prevents search engines from accessing the site Building brands incorporates the creative use of mobile advertising. Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find …

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Learn how to start with 301 redirects

Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy possible. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link …

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Make a good use of indexed pages

This is especially useful when you have pages with more than one URL (e.g. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate …

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