It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. There are some …

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn't necessarily new traffic. The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric …

SEO gives opportunities of substantial levels of free advertising; A so-called website blocker is something that prevents search engines from accessing the site Building brands incorporates the creative use of mobile advertising. Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find …

Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy possible. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link …

This is especially useful when you have pages with more than one URL (e.g. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate …

No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. The URL parameter tools supply Google …

Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. all this would directly affect the …

You should reach out to them at least three times, and clearly document each of these attempts. It's the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and …

Although word count doesn't rule the SEO world - nobody will read your stuff if it's not helpful to them. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. Visiting …

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a smaller publisher or an up-and-coming writer who wants a larger audience. You can also think of the PR value as an aggregate vote of all pages …

Another quick, and valuable SEO tactic - see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You'll quickly see what terms they are getting traffic from, and can take the best for yourself! There …

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Failure is always OK, but ignoring the results and reasons for it are not. Colorful images, funny pictures and exciting …

This causes search engines to update their URLs while passing link equity from the old URL to the new URL. SEO is the tool to drive people to your website. There are a few basic things to keep in mind when formatting your website for top Google placement. SEO has …

Many domain name owners are selling their domain names. This is blatantly untrue and, so long as you follow the best practices, you'll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential customers) to come back time and time …

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you'll be sure that it gains all the SEO power it can get. Doing so will dramatically bias outcomes in your favor. Overall, females utilize social …

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Which of course results in SEO is dominating the web. The Internet is not just about search engines. Google …

Most people resent spam, and response rates are extremely low, in addition to damaging the brand's reputation. Some agencies provide specialized services. E-commerce programs continue to grow. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over …

The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around one central idea and keyword. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. Recognize and accept their learning curve and build …

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Perhaps the hacking in this case means parting from traditional marketing realms and roles. SEO rewards your business …

For ccTLD details, consult with the Internet Assigned Numbers Authority, or IANA. And for that a solid digital marketing and SEO strategy should be in place. Searchers often enter refinements when the initial search doesn't provide satisfactory results, but the results do provide clues on what to search for. Take …

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. I like to use my keywords in the description tag twice -yes, two times. Set mobile page scaling …

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

For us peasants, this is a difficult thing to overcome, as you just can't compete with the likes of a Best Buy. Does that change how they see the product or whether they need to buy something else? If the wrong people are hitting your website, it's all for nothing …

If you sell internationally, research the meaning of colors in your target country. Sticking to the SEO plan is a must. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What …

Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Ha!) I spend the majority of my time learning about Google's search …

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. The same trends that exist among advertising agencies in the United States occur in the international arena. SEO works by modifying elements …

If you're goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Possessives imply ownership …

Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible …

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. If you have a …

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google's search results page. From here, they might click on another result, indicating to Google that the first result didn't provide much value. Find out who is linking to …

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don't pull on our own experience when writing for SEO. Even if the phrase sounds …

As seen below, typical Google results are dynamic, showing websites, news, local results, images and more. Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. With no traffic, you will not get any conversions. It …

You can write content that sings and dances, but one mistake and the grammar cops are all over you. Errors kill your credibility. Company leaders remain aware of legal and ethical brand challenges. The reason that most SEOs don't know technical SEO is because they don't spend enough time meeting …

Thanks to the specification available within on page articles, you can attract attention from long tail results. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by …

Blogs, whether company-sponsored or posted by individual internet users, create a new form of word-of-mouth advertising. Like it or not, your business's Google rankings can have a huge effect on its success, growth, and meeting your goals. Conversion rates using remarketing are considerably higher than general banner or search ads …

Successful brands possess two characteristics: the top of mind and the consumer's top choice. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google and Bing for search queries relevant to your practice. One of them is Social engine optimization …

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your …

Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. There's no need to obsess over SEO throughout the whole content creation process …

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. If you are talking about the types of goats on your farm, don't make the description or title about llamas! Plagiarism is another thing that gets content penalized. Not to mention …

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are - they have some unique text on the page Fantasy executions lift the audience beyond the real world to a …