Create individual blog posts that rank for specific keywords

A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. SEO is here to serve not only you …

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Define your goals with regards to link bait

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. When performing SEO, it is important to target specific search engines. As we know that Google optimizes its results for user intent, hence, this is a way to know what …

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Design + 301 redirects = Greatness

Adding your site to any web directory just to get a backlink will have a negative effect on your website's ranking. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Manyretailers share the data with suppliers and require them to ensure that store shelves remainwell stocked. Websites can …

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Does my content convert?

Social media can drive traffic to a brand's website when visitors click on a URL embedded on a site. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which …

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Enthusiastic about blogs

Users will also become frustrated if they can't view content because of broken URLs. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. Website crawl-ability and making a website searchable goes beyond making sure Google can …

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Here's what industry insiders think about CTR

It typically involves direct marketing through interactive means such as special events and free samples. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Use keywords in …

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How I improved my canonical URLs in one day

Keep in mind, even if you are able to gain a ranking for a city-specific search, you will not be able to get into the local pack (the list of places and the map) without a physical location. The multiattribute approach may be useful for understanding high-involvement purchases. In contrast …

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How to learn about blogs in a few hours

Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. There are thus two ways to improve density: either increase the frequency with which certain phrases are used or reduce the overall number of words in the text …

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I bet you didn't know this about authority sites

Ensuring that users can find your site continuously means gaining long term customers. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you've been guilty of …

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I urge you to think about keyword density

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Worldwide, the number of …

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Increase Organic Traffic by the manipulation of landing pages

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. There are some …

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It is extremely important that your web pages get targeted traffic

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn't necessarily new traffic. The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric …

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Keyword attractiveness

SEO gives opportunities of substantial levels of free advertising; A so-called website blocker is something that prevents search engines from accessing the site Building brands incorporates the creative use of mobile advertising. Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find …

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Learn how to start with 301 redirects

Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy possible. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link …

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Make a good use of indexed pages

This is especially useful when you have pages with more than one URL (e.g. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate …

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Meaty meta descriptions may affect your SEO tactics

No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. The URL parameter tools supply Google …

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Natural language processing using static pages

You should reach out to them at least three times, and clearly document each of these attempts. It's the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and …

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Put a high traffic network into your SEO practise

Although word count doesn't rule the SEO world - nobody will read your stuff if it's not helpful to them. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. Visiting …

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Reasons that marketers love bread crumbs

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a smaller publisher or an up-and-coming writer who wants a larger audience. You can also think of the PR value as an aggregate vote of all pages …

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SEO starts when you create the title tag

Another quick, and valuable SEO tactic - see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You'll quickly see what terms they are getting traffic from, and can take the best for yourself! There …

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Self-publishing Parasite SEO based purely on keywords

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Failure is always OK, but ignoring the results and reasons for it are not. Colorful images, funny pictures and exciting …

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Succeeding in SEO means paying attention to metrics

This causes search engines to update their URLs while passing link equity from the old URL to the new URL. SEO is the tool to drive people to your website. There are a few basic things to keep in mind when formatting your website for top Google placement. SEO has …

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This year will be the year of webmaster tools

Many domain name owners are selling their domain names. This is blatantly untrue and, so long as you follow the best practices, you'll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential customers) to come back time and time …

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Using AWStats

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Which of course results in SEO is dominating the web. The Internet is not just about search engines. Google …

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We've reached a tipping point when it comes to ROI

Most people resent spam, and response rates are extremely low, in addition to damaging the brand's reputation. Some agencies provide specialized services. E-commerce programs continue to grow. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over …

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What's the story about duplication

The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around one central idea and keyword. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. Recognize and accept their learning curve and build …

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What your mum didn't tell you about page rank

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Perhaps the hacking in this case means parting from traditional marketing realms and roles. SEO rewards your business …

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Who else wants to enjoy authority sites

For ccTLD details, consult with the Internet Assigned Numbers Authority, or IANA. And for that a solid digital marketing and SEO strategy should be in place. Searchers often enter refinements when the initial search doesn't provide satisfactory results, but the results do provide clues on what to search for. Take …

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Who else wants to enjoy bread crumbs

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. I like to use my keywords in the description tag twice -yes, two times. Set mobile page scaling …

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Why I hate conversion rates

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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Why URLs matter

For us peasants, this is a difficult thing to overcome, as you just can't compete with the likes of a Best Buy. Does that change how they see the product or whether they need to buy something else? If the wrong people are hitting your website, it's all for nothing …

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Why stickiness matters

If you sell internationally, research the meaning of colors in your target country. Sticking to the SEO plan is a must. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What …

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Write a keyword-rich introduction about keyword stuffing

Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Ha!) I spend the majority of my time learning about Google's search …

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Your key to success: link exchanges

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. The same trends that exist among advertising agencies in the United States occur in the international arena. SEO works by modifying elements …

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A do-it-yourself guide to web 2.0

If you're goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Possessives imply ownership …

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Ad Setup

Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible …

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Apply these secret techniques to assist with analytics

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. If you have a …

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