SEO is all about ranking high on search indexes, which can't happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump …

On the way out, one person said, Doing so could limit user discoverability of the product grid upon visiting the category page. Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Company blogs have been proven again and again to do wonders for …

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

Don't pretend to be someone else when you participate in a chat room or message board. No matter how much fun I have with my responses, people often seem disappointed (if they do not chuckle). As Google clearly moves towards ranking websites more based on inbound link metrics (such as …

Did you know that there are hundreds of reporters out there looking for expert advice? If you're good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. When you've selected your focus keyword, ensure it is found …

When this is the case, your pages need more and better content. The reality is that having your keyword in your URL does help in many instances but is not essential. Don't change your URLs if you don't have to. Certainly, don't modify URL structure for minor tweaks. The addition …

It should be authentic and in tune with the brand. Not all SEO efforts are obvious to the outside eye. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. How do you ensure …

This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate. This can be termed as thin content. Age Marketing programs often concentrate on persons of a certain age, most notably …

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's own Trends search tool, YouTube's keyword search tool and there's many more methods you …

They grow over time. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in …

An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be …

If your product pages are SEO optimized, your company and products appear higher in the search results. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. If you produce great content, but no one's there to see it …

Before going into each available hosting option, it is important to choose your operating system, web and application server, database, and development platforms. Some search engines require an XML based sitemap. Each target market or market segment will be selected, in part, because the company, product, or brand position matches …

Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. Paid links are typically considered noise factors in search engine algorithms. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear …

The standard rule of thumb is a minimum of 200-300 words per page. You can see this in the above description. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. A work around so as to fix …

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and …

A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. SEO is here to serve not only you …

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. When performing SEO, it is important to target specific search engines. As we know that Google optimizes its results for user intent, hence, this is a way to know what …

Adding your site to any web directory just to get a backlink will have a negative effect on your website's ranking. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Manyretailers share the data with suppliers and require them to ensure that store shelves remainwell stocked. Websites can …

Social media can drive traffic to a brand's website when visitors click on a URL embedded on a site. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which …

Users will also become frustrated if they can't view content because of broken URLs. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. Website crawl-ability and making a website searchable goes beyond making sure Google can …

It typically involves direct marketing through interactive means such as special events and free samples. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Use keywords in …

Keep in mind, even if you are able to gain a ranking for a city-specific search, you will not be able to get into the local pack (the list of places and the map) without a physical location. The multiattribute approach may be useful for understanding high-involvement purchases. In contrast …

Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. There are thus two ways to improve density: either increase the frequency with which certain phrases are used or reduce the overall number of words in the text …

Ensuring that users can find your site continuously means gaining long term customers. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you've been guilty of …

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Worldwide, the number of …

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. There are some …

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn't necessarily new traffic. The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric …

SEO gives opportunities of substantial levels of free advertising; A so-called website blocker is something that prevents search engines from accessing the site Building brands incorporates the creative use of mobile advertising. Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find …

Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy possible. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link …

This is especially useful when you have pages with more than one URL (e.g. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate …

No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. The URL parameter tools supply Google …

Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. all this would directly affect the …

You should reach out to them at least three times, and clearly document each of these attempts. It's the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and …

Although word count doesn't rule the SEO world - nobody will read your stuff if it's not helpful to them. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. Visiting …

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a smaller publisher or an up-and-coming writer who wants a larger audience. You can also think of the PR value as an aggregate vote of all pages …

Another quick, and valuable SEO tactic - see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You'll quickly see what terms they are getting traffic from, and can take the best for yourself! There …

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Failure is always OK, but ignoring the results and reasons for it are not. Colorful images, funny pictures and exciting …

This causes search engines to update their URLs while passing link equity from the old URL to the new URL. SEO is the tool to drive people to your website. There are a few basic things to keep in mind when formatting your website for top Google placement. SEO has …

Many domain name owners are selling their domain names. This is blatantly untrue and, so long as you follow the best practices, you'll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential customers) to come back time and time …