(This doesn't apply to text that appears within graphics.) Keep the length of a text line to less than half the width of the screen, even though that means only 8 to 12 words per line. The way that websites are built are more important and more scrutinized by the …

Consumer groups that can be segmented include those identified by demographics, including gender, age, income, and ethnicity. The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Backlinks are absolutely key to boosting your site's position in search engines, moving you from page …

Is your link structure in line with your SEO strategy, and do the most important pages have enough links from strong, related pages? Are internal links updated to point to new URLs instead of the old URLs? Geodemographic segmentation combines demographic, psychographic, and geographic information together. After many years of …

One of the latest Google algorithm updates focused on the profile of links pointing to your website. (This doesn't apply to text that appears within graphics.) Keep the length of a text line to less than half the width of the screen, even though that means only 8 to 12 …

Studies have shown that organic search results are more highly trusted than PPC (SEM) advertising. On the other hand, they will be missing for search engines. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your …

Web directories are not search engines in the typical sense; they are collections of links that have been organized by humans. The opposite is also true. Starting with relevancy between meta tags, content and going as far as using text modifiers to 'emphasize' certain keywords or content. Trustworthy sites tend …

Generic (one-word) domain names can sell for as high as several million dollars. Your website or company logo should be present on every page, and when clicked it should bring the user to your site's home page. With the rise in the use of Smartphones (over 50% of searches are …

Most dynamic websites today are running some sort of content management system (CMS). Meta tags are important because different search engines weigh the information in these tags differently. Keep in mind, even if you are able to gain a ranking for a city-specific search, you will not be able to …

Your HTML forms should support submissions by either clicking on the Submit button or pressing the Enter key. Having unrelated content in this location can introduce noise that might affect search engine indexing. It's fairly easy to spot an online review written by an employee or owner of a company …

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

You can stop improving certain pages, but the site as a whole can always be improved. Page Title - This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page's title or meta …

The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux. Effective marketing communications influence consumer attitudes. All search engines deliver results based on relevancy and popularity, but how they determine what's relevant is what differentiates them from each other. All …

Page load speed is also a ranking factor, especially for mobile. There's nothing like marketing in the minute. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. There is no one-size-fits-all solution for a search engine optimization …

User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site's longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you …

Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced …

Good content can foster natural link acquisitions. As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. e. If you think about things from a business perspective first, your SEO effort …

SEO versus SEO Services Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a …

Fine tuning on these parts will make you confident and successful going forward. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn't exceed the recommended maximum of 150 words. Many …

SEO is all about ranking high on search indexes, which can't happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump …

On the way out, one person said, Doing so could limit user discoverability of the product grid upon visiting the category page. Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Company blogs have been proven again and again to do wonders for …

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

Don't pretend to be someone else when you participate in a chat room or message board. No matter how much fun I have with my responses, people often seem disappointed (if they do not chuckle). As Google clearly moves towards ranking websites more based on inbound link metrics (such as …

Did you know that there are hundreds of reporters out there looking for expert advice? If you're good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. When you've selected your focus keyword, ensure it is found …

When this is the case, your pages need more and better content. The reality is that having your keyword in your URL does help in many instances but is not essential. Don't change your URLs if you don't have to. Certainly, don't modify URL structure for minor tweaks. The addition …

It should be authentic and in tune with the brand. Not all SEO efforts are obvious to the outside eye. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. How do you ensure …

This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate. This can be termed as thin content. Age Marketing programs often concentrate on persons of a certain age, most notably …

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's own Trends search tool, YouTube's keyword search tool and there's many more methods you …

They grow over time. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in …

An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be …

If your product pages are SEO optimized, your company and products appear higher in the search results. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. If you produce great content, but no one's there to see it …

Before going into each available hosting option, it is important to choose your operating system, web and application server, database, and development platforms. Some search engines require an XML based sitemap. Each target market or market segment will be selected, in part, because the company, product, or brand position matches …

Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. Paid links are typically considered noise factors in search engine algorithms. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear …

The standard rule of thumb is a minimum of 200-300 words per page. You can see this in the above description. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. A work around so as to fix …

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and …

A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. SEO is here to serve not only you …

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. When performing SEO, it is important to target specific search engines. As we know that Google optimizes its results for user intent, hence, this is a way to know what …

Adding your site to any web directory just to get a backlink will have a negative effect on your website's ranking. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Manyretailers share the data with suppliers and require them to ensure that store shelves remainwell stocked. Websites can …

Social media can drive traffic to a brand's website when visitors click on a URL embedded on a site. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which …

Users will also become frustrated if they can't view content because of broken URLs. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. Website crawl-ability and making a website searchable goes beyond making sure Google can …

It typically involves direct marketing through interactive means such as special events and free samples. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Use keywords in …