Is this the end of analytics as we know it?

Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. Here are …

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The reason everyone loves 301 redirects

The faster your site loads, the happier your users will be-giving you a ranking bonus as well as a brand reputation bonus. You'll be able to see from the highlighted Resources menu that they have a phenomenal amount of content on this website: guides for small businesses, contractors, an excellent …

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Let's follow blogs best practise

Link building can still be a valuable strategy, especially if it is used in moderation and in conjunction with the authority-building strategies listed above. Nofollow links aren't necessarily a bad thing, but you don't want them to be the consistent backbone of your link building campaign. If you're planning on …

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How can I optimise rich snippets across a Website?

Let our experts offer advice and valuable input that can save you hours of work and money. Google, Yahoo, and Bing will happily take your money and display Pay Per Click ads in exchange for it. However you access the internet now, you may want to think about eofttc in …

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The back story of URLs

But let me be very clear about one thing; SEO is not the be all and end all of content marketing. Another way to guide readers to your evergreen content is by linking to it on other pages of your website. Add internal links to your cornerstone content throughout other …

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Manual actions for social profiles mistakes

Meta descriptions: Although Google sometimes allows up to 220 characters, you should keep your meta descriptions within the 160-character range. The advertising message describes the product's attributes or the benefits customers can obtain by purchasing the product. Try to provide a sophisticated way to disguise curtain rails or tracks around …

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Adopt a customer centric view of SERPs

Optimization is important, but without metrics, you'll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Why Is Search Engine Optimization Important For The Brand? Are you are using a short url for social media traffic? When …

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Be mindful of web crawlers

There are not only featured snippets that play a role in SEO, but also rich snippets. Most software developers or web server administrators do not think about SEO. Passionate about old car parts such as ford escort mk1 then take a look online - there are lots of available options out …

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Actionable tips on quality and Facebook

If you're building links on multiple publishers, it will soon be obvious which posts were definitely worth the effort and which ones fell short of a favorable return. H1s are big, and they look like titles to readers. A short url is simultaneously very simple and very complex. Things Business …

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Running the Script

As you'll need a little bit of everything if you want to succeed, I encourage you to look at options that guarantee you the best overall range of coverage. The amount of time and effort spent in pushing the content and links for a Website as close to the limit …

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Low Hanging Fruits (LHF)

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent for non-optimized sites. Another interesting …

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Why most people will never be great at comment spam

While Google considers deliberate link building unnatural and spammy (thus prone to penalties), Google still pays special attention to links. But if you aren't convinced by my word or the host of evidence you can find elsewhere on our SEO blog, let's take a look at the worst-case scenario. Rejuvenating …

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Understand Why Keyword Stuffing is Bad

The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. Each site is different, so the SEO strategy applied to each site will also be different. The functionality is what I am talking about here …

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Taboos about bread crumbs that you should know

SEO consultants consider a number of factors, including the product being sold, the target market of the campaign, and the personal preferences of the advertising agency and client. Sentiment is an increasingly interesting factor for search (and social media). Check archive.org (Wayback Machine) or Screenshots.com to make sure …

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The worst advice I've heard about mobile search

The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Google's looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. The output of the implementation …

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Why I hate search queries

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Is onsite SEO an essential ingredient for any web site?

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). There is little doubt that good search …

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Learning about citations

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Many consumers follow brands on social media, for a variety …

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You may be asked about widgets in your marketing interview

In the best case scenario, a site visitor turns into a paying customer. However, there are instances where this is possible, such as when a logged in Administrator is updating content and navigational links. When building your content, you'll want to include localized keywords so that the search engines know …

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The death of SEO campaigns

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of …

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Understanding the rationale behind inbound links

When itoccurs, shoppers select from a group of brands rather than one specific brand. It documents the steps and activities that are required to get better rankings for a particular site. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes …

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A do-it-yourself guide to CTR

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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Think about link exchanges from the start

Good content can foster natural link acquisitions. As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. e. If you think about things from a business perspective first, your SEO effort …

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Building a Content Marketing Plan

Fine tuning on these parts will make you confident and successful going forward. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn't exceed the recommended maximum of 150 words. Many …

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Better content title and descriptions

When this is the case, your pages need more and better content. The reality is that having your keyword in your URL does help in many instances but is not essential. Don't change your URLs if you don't have to. Certainly, don't modify URL structure for minor tweaks. The addition …

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Create individual blog posts that rank for specific keywords

A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. SEO is here to serve not only you …

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Here's what industry insiders think about CTR

It typically involves direct marketing through interactive means such as special events and free samples. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Use keywords in …

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How I improved my canonical URLs in one day

Keep in mind, even if you are able to gain a ranking for a city-specific search, you will not be able to get into the local pack (the list of places and the map) without a physical location. The multiattribute approach may be useful for understanding high-involvement purchases. In contrast …

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I urge you to think about keyword density

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Worldwide, the number of …

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Reasons that marketers love bread crumbs

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a smaller publisher or an up-and-coming writer who wants a larger audience. You can also think of the PR value as an aggregate vote of all pages …

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SEO starts when you create the title tag

Another quick, and valuable SEO tactic - see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You'll quickly see what terms they are getting traffic from, and can take the best for yourself! There …

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