Why most people will never be great at comment spam

While Google considers deliberate link building unnatural and spammy (thus prone to penalties), Google still pays special attention to links. But if you aren't convinced by my word or the host of evidence you can find elsewhere on our SEO blog, let's take a look at the worst-case scenario. Rejuvenating …

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Understand Why Keyword Stuffing is Bad

The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. Each site is different, so the SEO strategy applied to each site will also be different. The functionality is what I am talking about here …

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Taboos about bread crumbs that you should know

SEO consultants consider a number of factors, including the product being sold, the target market of the campaign, and the personal preferences of the advertising agency and client. Sentiment is an increasingly interesting factor for search (and social media). Check archive.org (Wayback Machine) or Screenshots.com to make sure …

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The worst advice I've heard about mobile search

The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Google's looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. The output of the implementation …

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Why I hate search queries

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Is onsite SEO an essential ingredient for any web site?

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). There is little doubt that good search …

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Learning about citations

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Many consumers follow brands on social media, for a variety …

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You may be asked about widgets in your marketing interview

In the best case scenario, a site visitor turns into a paying customer. However, there are instances where this is possible, such as when a logged in Administrator is updating content and navigational links. When building your content, you'll want to include localized keywords so that the search engines know …

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The death of SEO campaigns

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of …

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Understanding the rationale behind inbound links

When itoccurs, shoppers select from a group of brands rather than one specific brand. It documents the steps and activities that are required to get better rankings for a particular site. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes …

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A do-it-yourself guide to CTR

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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Think about link exchanges from the start

Good content can foster natural link acquisitions. As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. e. If you think about things from a business perspective first, your SEO effort …

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Building a Content Marketing Plan

Fine tuning on these parts will make you confident and successful going forward. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn't exceed the recommended maximum of 150 words. Many …

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Better content title and descriptions

When this is the case, your pages need more and better content. The reality is that having your keyword in your URL does help in many instances but is not essential. Don't change your URLs if you don't have to. Certainly, don't modify URL structure for minor tweaks. The addition …

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Create individual blog posts that rank for specific keywords

A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. SEO is here to serve not only you …

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Here's what industry insiders think about CTR

It typically involves direct marketing through interactive means such as special events and free samples. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Use keywords in …

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How I improved my canonical URLs in one day

Keep in mind, even if you are able to gain a ranking for a city-specific search, you will not be able to get into the local pack (the list of places and the map) without a physical location. The multiattribute approach may be useful for understanding high-involvement purchases. In contrast …

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I urge you to think about keyword density

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Worldwide, the number of …

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Reasons that marketers love bread crumbs

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a smaller publisher or an up-and-coming writer who wants a larger audience. You can also think of the PR value as an aggregate vote of all pages …

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SEO starts when you create the title tag

Another quick, and valuable SEO tactic - see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You'll quickly see what terms they are getting traffic from, and can take the best for yourself! There …

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What's the story about duplication

The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around one central idea and keyword. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. Recognize and accept their learning curve and build …

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What your mum didn't tell you about page rank

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Perhaps the hacking in this case means parting from traditional marketing realms and roles. SEO rewards your business …

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Who else wants to enjoy authority sites

For ccTLD details, consult with the Internet Assigned Numbers Authority, or IANA. And for that a solid digital marketing and SEO strategy should be in place. Searchers often enter refinements when the initial search doesn't provide satisfactory results, but the results do provide clues on what to search for. Take …

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Why URLs matter

For us peasants, this is a difficult thing to overcome, as you just can't compete with the likes of a Best Buy. Does that change how they see the product or whether they need to buy something else? If the wrong people are hitting your website, it's all for nothing …

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Why stickiness matters

If you sell internationally, research the meaning of colors in your target country. Sticking to the SEO plan is a must. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What …

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Ad Setup

Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible …

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Apply these secret techniques to assist with analytics

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. If you have a …

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Create an Engaging Web Presence by the use of CTR

As seen below, typical Google results are dynamic, showing websites, news, local results, images and more. Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. With no traffic, you will not get any conversions. It …

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Enthusiastic about metrics

Successful brands possess two characteristics: the top of mind and the consumer's top choice. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google and Bing for search queries relevant to your practice. One of them is Social engine optimization …

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Longer content ranks better

To fortify their brands, the big industry players will also optimize their sites for the more (broad) popular keywords, irrespective of the conversion rate. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks …

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Optimal size of title tags

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. That's simply not true. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website …

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The latest trends in nofollow links

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. It's important to have a clear sense of your business goals in mind as you embark on developing a search strategy. Repeatedly seeing a …

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Who else wants to know the mystery behind splogs ?

Paragraphs make the content much easier to read and engage with, and few potential customers will strain their eyes to read content that you've created. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like …

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Without links, your content can't rank

Try to create a one-stop solution for your customer's conversion. That makes sense because it takes 25 percent longer to read the same material onscreen than it does to read it on paper. It is not enough to optimize the content on your page. You must also optimize the images …

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Adjust your appearance in search by utilising rankings

The traffic manager works closely with the advertising agency's account executive, creatives, and production staff. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that's compelling, controversial or especially helpful (or …

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