A clear understanding of searcher's intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. it's crucial to know everything about it. Keep the structure, navigation and URL structure of your site simple …

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

The plan coordinates the components of the marketing mix in order to achieve harmony in the messages and promotions relayed to customers and others. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating …

Your home page should contain the most important links to your site. Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google …

Google scores 'fresh content' that's updated regularly in a different way to a news article that doesn't change. Successful brands possess two characteristics: the top of mind and the consumer's top choice. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As …

In some cases, thin content can be written out by a program that plugs in terms identified as having either a high search volume or a low level of competition. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your …

Test your website URL in Google's Mobile Friendly test for this. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I'm not asking you to pad or copy and paste just to meet up with the ideal words count. content, backlinks …

There are many facets of outbound communications to consider. Most marketers today employ SEM (PPC) and do not know all of the technical details of SEO. A domain in this cycle takes a lot more work to renew. Special interest and hobby sites vary widely and include sites that focus …

Deception is never the basis of a sound business strategy. A marketing analysis provides a comprehensive review of the marketing program. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed …