It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and is relying on the ALT text to tell them about the image …

Tell a Friend scripts allow site visitors to e-mail others a link to your site. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in …

Both of them ultimately lead you to the same place, so most users and webmasters don't give it a second thought. All sites require inbound links to get recognized by search engines. It's rare these days that you'll rank well without at least a few inbound links (although this can …

What I'm going to refer to as "meta data" is a blanket category that includes page titles, meta descriptions, and alt text. That being said, it's becoming increasingly important to optimize for Bing. If you search on Google for leased line prices you'll be presented witha plethora of options. Instead …

This makes them more likely to get published, earn attention, and attract inbound links.Conciseness refers to the piece's ability to convey as much information as possible in as few words as possible-in other words, making good use of your space. It doesn't matter how many articles you write if …

Log in and observe for a few days to get a sense of the audience and the postings first. Add value to them, and they will add value to you, but you need to add value first. To make content more attractive and drive conversion it is important to understand …

Search engines do not like thin copy nor do they value duplicate copy. If you are doing guest posts, always change your author bio and use different pen names. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. Would an inexpensive yorkshire rocking horses …

Market share can still be lost. Higher search rankings mean increased traffic as users search for terms that bring them to your site. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what …

Behavioral targeting utilizes web data to identify potential customers. It shouldn't be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. Compared to online marketing …

There are umpteen factors colliding in the search results you see, including location, device used, sessions you're logged into, if you are walking while searching on a phone or standing still, and so on. Link building is the aspect of getting other pages (preferably quality and relevant sites) to link …

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called "Search Operators." The search operators can be used to drill down on concepts with Google and provide …

Is your link structure in line with your SEO strategy, and do the most important pages have enough links from strong, related pages? Are internal links updated to point to new URLs instead of the old URLs? Geodemographic segmentation combines demographic, psychographic, and geographic information together. After many years of …

Studies have shown that organic search results are more highly trusted than PPC (SEM) advertising. On the other hand, they will be missing for search engines. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your …

Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced …

SEO versus SEO Services Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a …

On the way out, one person said, Doing so could limit user discoverability of the product grid upon visiting the category page. Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Company blogs have been proven again and again to do wonders for …

Did you know that there are hundreds of reporters out there looking for expert advice? If you're good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. When you've selected your focus keyword, ensure it is found …

It should be authentic and in tune with the brand. Not all SEO efforts are obvious to the outside eye. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. How do you ensure …

Before going into each available hosting option, it is important to choose your operating system, web and application server, database, and development platforms. Some search engines require an XML based sitemap. Each target market or market segment will be selected, in part, because the company, product, or brand position matches …

Social media can drive traffic to a brand's website when visitors click on a URL embedded on a site. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which …

Users will also become frustrated if they can't view content because of broken URLs. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. Website crawl-ability and making a website searchable goes beyond making sure Google can …

No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. The URL parameter tools supply Google …

Many domain name owners are selling their domain names. This is blatantly untrue and, so long as you follow the best practices, you'll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential customers) to come back time and time …

If you're goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Possessives imply ownership …

Aligning a brand's message with an influencer's motivation will be the key to success. When starting your search for chat rooms or message boards, I recommend visiting a number of these sites and then winnowing down your participatory selection to two or three. Are they keywords with a history of …

The relevance of a website that is not updated, decreases for the Google algorithm because content that doesn't get updated will become obsolete sooner or later in most cases.A typical use of a focused crawler is the creation of digital libraries in a particular area of knowledge. Search engines …

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. In addition to ensuring that your website …

Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and alt attribute, both of which you should take advantage of. After you do this, you are ready to code your application. A clear, direct …

People check in, tweet, and update their status at any time and anywhere. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the …

This list of frequently asked questions is a great starting point to help guide you through the process. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Head Keywords - Head keywords are usually of one word and are …

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the 'organic' results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. Opening paragraphs shouldn't be longer than one or two sentences …

Once you've created a qualified following, then it takes time to engage with your audience. But it's not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Whatever kind of content you're creating, whether it's a traditionally laid-out post …

Issues related to reputation are generally one of two things: a site's brand is not appearing where it should in the SERPs or unsavory results appear at the top of a branded query. Consumer product manufacturers spend more on trade promotions directed toward retailers. Let's give some light on this …

It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort to rank on the first page for a topic. Search engine optimization is a strategy that is fairly easy to implement for most company websites …

I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an …

From an SEO perspective, you should avoid free hosts. A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. Rather than focusing on keyword density, you may want to pay more attention to LSI. Again, start by disabling JavaScript before accessing your website …

Or you can include your site for a fee on comparison shopping engines like Bizrate.com to solicit reviews. Firms offer permission marketing programs on the internet, by telephone, or through direct mail. Position may be based on product class. Write about all those topics that are important to your …

Search engines work hard to give the user exactly what they're looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly. There …

Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Find out which channels are driving traffic to your competition . PPC can provide accurate forecasts for targeted keywords. The first and most obvious question is whether you are selling a product or a service and …

Matching marketingobjectives with the key targetmarket is an important step. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content proving useful to the users in order to have a search-engine result page, which is organised and informative. Link baiting is …