SEO is the process of driving traffic from the 'organic', and 'paid' sources to win the rat race of ranking on search engine result pages (SERPs). What does your company have that the competition does not? Content marketing can be used to provide useful information and product-use solutions to customers …

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers' questions immediately, without them having to click on anything. Even if you get to the top spot on the …

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Description meta tags are important because Google might use them as snippets for your pages. Note that we say might because Google may choose to use a relevant section …

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images …

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a smaller publisher or an up-and-coming writer who wants a larger audience. Individuals experience greater motivation to search for information when involvement levels are high. Brand recognition …

Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site's product descriptions to your affiliates. When a visitor looks at your site, it's all pretty colours and clickable …

Before writing a blog, it's important that you conduct a keyword search to rank high on Google. Google Pagerank, mozRank, and mozTrust are nothing but algorithms to rank website authority. Messages consistent with the current concepts in a person's cognitive map strengthen key linkages. I asked where I could find …

Keywords are "stuffed," wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. Less-competitive terms afford more opportunity for high ranking. . Try putting into Google search terms related to your business, its products and services. With the stock market approach, the financial …

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn't add any value to the internet, Google or any human. It just slows down Google …

Consumer groups that can be segmented include those identified by demographics, including gender, age, income, and ethnicity. The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Backlinks are absolutely key to boosting your site's position in search engines, moving you from page …

Most dynamic websites today are running some sort of content management system (CMS). Meta tags are important because different search engines weigh the information in these tags differently. Keep in mind, even if you are able to gain a ranking for a city-specific search, you will not be able to …

The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux. Effective marketing communications influence consumer attitudes. All search engines deliver results based on relevancy and popularity, but how they determine what's relevant is what differentiates them from each other. All …

Don't pretend to be someone else when you participate in a chat room or message board. No matter how much fun I have with my responses, people often seem disappointed (if they do not chuckle). As Google clearly moves towards ranking websites more based on inbound link metrics (such as …

Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. Paid links are typically considered noise factors in search engine algorithms. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear …

The standard rule of thumb is a minimum of 200-300 words per page. You can see this in the above description. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. A work around so as to fix …

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and …

Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. There are thus two ways to improve density: either increase the frequency with which certain phrases are used or reduce the overall number of words in the text …

Ensuring that users can find your site continuously means gaining long term customers. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you've been guilty of …

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. There are some …

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn't necessarily new traffic. The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric …

SEO gives opportunities of substantial levels of free advertising; A so-called website blocker is something that prevents search engines from accessing the site Building brands incorporates the creative use of mobile advertising. Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find …

Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy possible. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link …

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Which of course results in SEO is dominating the web. The Internet is not just about search engines. Google …

Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Ha!) I spend the majority of my time learning about Google's search …

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. The same trends that exist among advertising agencies in the United States occur in the international arena. SEO works by modifying elements …

You can write content that sings and dances, but one mistake and the grammar cops are all over you. Errors kill your credibility. Company leaders remain aware of legal and ethical brand challenges. The reason that most SEOs don't know technical SEO is because they don't spend enough time meeting …

Thanks to the specification available within on page articles, you can attract attention from long tail results. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by …

Blogs, whether company-sponsored or posted by individual internet users, create a new form of word-of-mouth advertising. Like it or not, your business's Google rankings can have a huge effect on its success, growth, and meeting your goals. Conversion rates using remarketing are considerably higher than general banner or search ads …

Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. There's no need to obsess over SEO throughout the whole content creation process …

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. But there are many other things in play that are much less well known …

In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Many people see this design as cluttered, with too much competing superfluous …

For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Placing the name of the business in the title tag is not necessary because doing so detracts from the tag …

The homepage (primary) URL doesn't redirect to another website or irrelevant page? Advertisers spend more time and dollars in planning integrated campaigns that incorporate digital advertising with social media and traditional advertising. The more searches and hits your website will receive, the higher it will eventually be placed in a …

Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these …

Branding begins with awareness, which may be achieved by featuring the brand name prominently in repeated advertisements and other marketing messages. The convergence of SEO and content has been a driving force in marketing for the past few years. It's no surprise that customers are tired of being sold to …

On the Internet, people tend to scan text rather than read it from cover to cover. That's why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. A lifetime value figure for a customer …

By spring 2013, Facebook and Google+ added hashtags. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. How is that a key advantage? The customer typically will not develop loyalty to a brand without sufficient knowledge.

It's important to measure campaign level responses, but …

Why a company needs to invest their time, resources, and money into the work that you're saying. The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google's perspective. If you use this tool, you can learn your average position …

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in …

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content …