One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. While analysing the site for more signs of a negative SEO attack, it's a good idea …

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can't read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. What would you type into a …

I doubt it, but I'm sure you've been asked if you've "Googled" something. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Read on expert content marketing tips to …

Also, ask your developer for a list of forwarding e-mail addresses that you can use to track responses from different marketing efforts. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. They're critical for B2B companies, which usually …

Retailers stock the brands customers view favorably and seek brands that pull people into stores. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google …

(This doesn't apply to text that appears within graphics.) Keep the length of a text line to less than half the width of the screen, even though that means only 8 to 12 words per line. The way that websites are built are more important and more scrutinized by the …

One of the latest Google algorithm updates focused on the profile of links pointing to your website. (This doesn't apply to text that appears within graphics.) Keep the length of a text line to less than half the width of the screen, even though that means only 8 to 12 …

Web directories are not search engines in the typical sense; they are collections of links that have been organized by humans. The opposite is also true. Starting with relevancy between meta tags, content and going as far as using text modifiers to 'emphasize' certain keywords or content. Trustworthy sites tend …

Your HTML forms should support submissions by either clicking on the Submit button or pressing the Enter key. Having unrelated content in this location can introduce noise that might affect search engine indexing. It's fairly easy to spot an online review written by an employee or owner of a company …

Page load speed is also a ranking factor, especially for mobile. There's nothing like marketing in the minute. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. There is no one-size-fits-all solution for a search engine optimization …

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's own Trends search tool, YouTube's keyword search tool and there's many more methods you …

They grow over time. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in …

If your product pages are SEO optimized, your company and products appear higher in the search results. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. If you produce great content, but no one's there to see it …

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. When performing SEO, it is important to target specific search engines. As we know that Google optimizes its results for user intent, hence, this is a way to know what …

Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. all this would directly affect the …

Although word count doesn't rule the SEO world - nobody will read your stuff if it's not helpful to them. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. Visiting …

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Failure is always OK, but ignoring the results and reasons for it are not. Colorful images, funny pictures and exciting …

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. I like to use my keywords in the description tag twice -yes, two times. Set mobile page scaling …

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are - they have some unique text on the page Fantasy executions lift the audience beyond the real world to a …

The vast number of advertising and promotional outlets combined with a multitude of companies bombarding potential customers with messages makes the task challenging. Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. Momentum means running programs with discipline and consistent growth month after month. There's …

For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. Lastly, and probably most importantly, you will want to make sure there aren't any duplicate or canonical issues associated with the homepage. Your website loading speed is one of the most important …

Many short pages of 150 to 200 words are preferable to a few long pages. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide - sounds unlikely, but you never know), then anchor text pointing to you …

Rather than separate campaigns for each ethnic group, agencies take a more holistic approach that incorporates insights into various ethnic groups in order to create more universally-appealing messages. The newest result isn't always best - for less newsworthy topics, an in-depth and authoritative result that's been around longer may outrank newer …

content, backlinks, and keywords. If visitors get what they need from your site, they're more likely to come back or link to your pages. The SEO plan contains information on internal and external proposed optimizations. Keywords are mainly the products and services that you provide.

Your marketing strategy could use …

Every city needs amenities such as power, roads, etc. A permanent redirect from one URL to another indicates the original URL has changed for good. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the …

If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. It's one thing to optimize your site in its …

Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are …

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are …

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. To a search engine, relevance means more than …

Before almost everyone and their sister had a blog, they issued press releases when they wanted to make an announcement. Take running developer tool audits or diagnostic tools. The extent to which an information search will be undertaken is partially determined by the ability to search. Search engines were nothing …

You shouldn't wait passively for people to finally decide to link to you. Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Sticking to the SEO plan is a must. Remember that if you use black-hat SEO techniques, you run …

All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. The most important thing to know about Google Answer Boxes is that they are powered by …

Therefore, location-based marketers should embrace social for mobile on paid and organic fronts. No images, 500 words or less and a random link to a site. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). Numerous studies have documented that page one …

There aren't any tools that can be considered a thin content tool in the sense that there isn't yet a machine that can help you to produce unique content. Brand names, marketing ideas, and advertising campaigns designed for one country do not always translate correctly to another. At the operating …

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. I think that another thing that I would share is that …

Factors such as costs, quality, and profit considerations also influence the final choice. Remember, you're looking for well trafficked keywords that are easy to rank for - at least easier than some of the more competitive search phrases others are focusing on. You know how sometimes people hide content on the …

It would be foolish not to utilize SEO as part of your overall online marketing strategy. Trends come and go, but money makes traffic happen the fastest. Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you …

Thin content should be avoided at all costs for SEO purposes. Although recent updates to search engine algorithms have signaled a shift away from keywords, it's important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. When people have questions, they …

Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. Also, expect to be …