Social is important as an indirect factor

Many ideas about data seem attrac- tive but do not survive exposure to reality. Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. Google's Panda update was aimed at improving the …

more ...


Focus on ROI Instead of bounce rates

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. While analysing the site for more signs of a negative SEO attack, it's a good idea …

more ...

Learn to do dynamic pages like a professsional

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can't read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. What would you type into a …

more ...

A few words on user generated content

I doubt it, but I'm sure you've been asked if you've "Googled" something. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Read on expert content marketing tips to …

more ...

Why most people will never be great at doorway sites

Also, ask your developer for a list of forwarding e-mail addresses that you can use to track responses from different marketing efforts. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. They're critical for B2B companies, which usually …

more ...

Actionable tips on googlebot crawlers and Instagram

Retailers stock the brands customers view favorably and seek brands that pull people into stores. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google …

more ...

Start simple, but don't forget web 2.0

(This doesn't apply to text that appears within graphics.) Keep the length of a text line to less than half the width of the screen, even though that means only 8 to 12 words per line. The way that websites are built are more important and more scrutinized by the …

more ...

Is this the end of link exchanges as we know it?

One of the latest Google algorithm updates focused on the profile of links pointing to your website. (This doesn't apply to text that appears within graphics.) Keep the length of a text line to less than half the width of the screen, even though that means only 8 to 12 …

more ...

All you wanted to know about page rank but were afraid to ask

Web directories are not search engines in the typical sense; they are collections of links that have been organized by humans. The opposite is also true. Starting with relevancy between meta tags, content and going as far as using text modifiers to 'emphasize' certain keywords or content. Trustworthy sites tend …

more ...

How to Promote Evergreen Content

Your HTML forms should support submissions by either clicking on the Submit button or pressing the Enter key. Having unrelated content in this location can introduce noise that might affect search engine indexing. It's fairly easy to spot an online review written by an employee or owner of a company …

more ...

Apply these secret techniques to help with link research

Page load speed is also a ranking factor, especially for mobile. There's nothing like marketing in the minute. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. There is no one-size-fits-all solution for a search engine optimization …

more ...

Apply these secret techniques to assist with cloaking

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's own Trends search tool, YouTube's keyword search tool and there's many more methods you …

more ...

Are Press Releases right for SEO?

They grow over time. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in …

more ...

Blogging is a content style

If your product pages are SEO optimized, your company and products appear higher in the search results. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. If you produce great content, but no one's there to see it …

more ...

Define your goals with regards to link bait

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. When performing SEO, it is important to target specific search engines. As we know that Google optimizes its results for user intent, hence, this is a way to know what …

more ...


Put a high traffic network into your SEO practise

Although word count doesn't rule the SEO world - nobody will read your stuff if it's not helpful to them. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. Visiting …

more ...

Self-publishing Parasite SEO based purely on keywords

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Failure is always OK, but ignoring the results and reasons for it are not. Colorful images, funny pictures and exciting …

more ...

Who else wants to enjoy bread crumbs

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. I like to use my keywords in the description tag twice -yes, two times. Set mobile page scaling …

more ...

Why I hate conversion rates

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

more ...

I urge you to think about organic links

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are - they have some unique text on the page Fantasy executions lift the audience beyond the real world to a …

more ...

It's time to revolutionize our approach to duplicate content

The vast number of advertising and promotional outlets combined with a multitude of companies bombarding potential customers with messages makes the task challenging. Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. Momentum means running programs with discipline and consistent growth month after month. There's …

more ...

More focus is put on meta tags

For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. Lastly, and probably most importantly, you will want to make sure there aren't any duplicate or canonical issues associated with the homepage. Your website loading speed is one of the most important …

more ...

Numerous ideas for social media

Many short pages of 150 to 200 words are preferable to a few long pages. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide - sounds unlikely, but you never know), then anchor text pointing to you …

more ...

Repurpose old splogs

Rather than separate campaigns for each ethnic group, agencies take a more holistic approach that incorporates insights into various ethnic groups in order to create more universally-appealing messages. The newest result isn't always best - for less newsworthy topics, an in-depth and authoritative result that's been around longer may outrank newer …

more ...

Things that make you love and hate rankings

content, backlinks, and keywords. If visitors get what they need from your site, they're more likely to come back or link to your pages. The SEO plan contains information on internal and external proposed optimizations. Keywords are mainly the products and services that you provide.

Your marketing strategy could use …

more ...

This story about SEO will haunt you forever

Every city needs amenities such as power, roads, etc. A permanent redirect from one URL to another indicates the original URL has changed for good. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the …

more ...

Why most people will never be great at white hat SEO

If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. It's one thing to optimize your site in its …

more ...

Beginner's guide to static pages

Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are …

more ...

Increase category demand

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are …

more ...

Layout, formatting and page rank combine to make great SEO

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. To a search engine, relevance means more than …

more ...

Make doorway sites your centre of attention

Before almost everyone and their sister had a blog, they issued press releases when they wanted to make an announcement. Take running developer tool audits or diagnostic tools. The extent to which an information search will be undertaken is partially determined by the ability to search. Search engines were nothing …

more ...

Measure and Improve by paying attention to Google algorithms

You shouldn't wait passively for people to finally decide to link to you. Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Sticking to the SEO plan is a must. Remember that if you use black-hat SEO techniques, you run …

more ...

Personalization counts: how does cloaking fit into this?

All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. The most important thing to know about Google Answer Boxes is that they are powered by …

more ...

Reasons why marketers love doorway sites

Therefore, location-based marketers should embrace social for mobile on paid and organic fronts. No images, 500 words or less and a random link to a site. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). Numerous studies have documented that page one …

more ...


The ugly truth about page impressions

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. I think that another thing that I would share is that …

more ...

Turn your analysis into a high performing machine

Factors such as costs, quality, and profit considerations also influence the final choice. Remember, you're looking for well trafficked keywords that are easy to rank for - at least easier than some of the more competitive search phrases others are focusing on. You know how sometimes people hide content on the …

more ...

What Most People Need To Hear To Achieve SEO Success

It would be foolish not to utilize SEO as part of your overall online marketing strategy. Trends come and go, but money makes traffic happen the fastest. Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you …

more ...