On social media, it's beneficial to follow contrasting people, such as fellow top-notch SEOs, online influencers, industry analysts, and journalists in discrete categories. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn't mean that you can't become an authority on a topic by using different phrases for the same concept. Why is my site ranked above the fold? To increase brand recall, frequency becomes more important than reach.

How you will benefit from keyword stuffing

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. Worldwide, the number of smartphones Do your homework! The primary resources are all available here. Its as simple as your ABC's users exceeds 2.16 billion, or more than 25% of the world's population. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. And that is why SEO is so difficult, in my view.

How to focus on static pages

If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn't stop you from doing something that has more of a "shock factor." Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well. Don't over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities.

Identify which keywords people are using to find your blog content

Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes that are not even related to the keywords) as high as possible. Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. Although a good SEO agency will point you in the direction of long-tail, niche keywords, it can be a good idea to use a mixture in order to appeal to a wide range of searchers as well as more specific searchers. Gaz Hall, from SEO Hull, had the following to say: "With Google factoring in the strength of your backlink profile heavily into their search results if you have a bigger backlink profile and more top quality backlinks you will rank higher."

Why your digital marketing strategy should centre around rankings

Google "crawls" billions of pages, both new and updated, on the web, using automated programs called bots or spiders. Google I'm always amazed by the agility of Assessment for Schools on this one. has adopted this blended (SERP) model, calling it Universal Search. If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. Although it can't compare to the work of an experienced SEO agency, Screaming Frog is a great option.