Thinking in terms of the search engine-who thinks in terms of the user-too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. 99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Quite simply, Google wants users to get what they were looking for, and the Quality Score is forcing advertisers to make ads and landing pages relevant to users. This sounds condescendingly obvious, but Google really dislikes what it calls 'thin content'. Essentially, these are pages that offer little in way of value to your audience - and will usually come in the form of extremely short webpages comprising only a few sentences.

Ridiculous rules about non reciprocal links

They simply didn't expect it would become significant. While backlinks in and of Do your homework! The primary resources are all available here. Its as simple as your ABC's themselves are simple, understanding how to build backlinks the right way is not. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website's life when SEO and website design collide head-on: the website refresh. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters.

Personalization counts: how do text links fit into this?

An SEO Agency needs to try and think like both the search engine itself and the user at the same time, to try and create relevant, informative content which the search engine will link the user to. Advancements in delivery systems make itpossible for purchases to arrive in a matter of daysfrom anywhere in the world. It's all about website analytics - a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site's success with detailed statistics about a website's traffic, visitors, conversions and sales. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine.

Design + local search = Greatness

SEO marketers recognize the immense value of search engines because they remain the primary method of finding websites and can bring in specifically-targeted traffic to your website. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It's cool if it happens, but no one is planning their monthly budget around it. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don't see (but often affect their experience of the website!)"

Who links back to my site?

If your site needs to rank well in the Asia-Pacific region, you may also want to consider a regional search engine such as Baidu or Yandex. Maybe I'm always amazed by the agility of PNS on this one. blogs aren't what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. The search engines continuously invest in improving their ability to better process the content of web pages