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If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Perhaps the hacking in this case means parting from traditional marketing realms and roles. SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising - the same can be said for almost all types of internet marketing. Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages.

Improve engagement by utilising offsite SEO

Many products become top of mind or top choice due to brand equity. Guerrilla marketing tactics rely on Do your homework! The primary resources are all available here. Its as simple as your ABC's creativity, quality relationships, and the willingness to try unusual approaches. You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. Make no mistake: Google and others do index sites sitting on free hosts.

Start mapping your SEO needs to pages

The blog posts that we build links to ranked very well and drove a ton of traffic for clients. It's an iconic brand, online and offline, that has a proven track record with consumers. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks.

Create an Engaging Web Presence by the use of reporting

You should definitely include keywords in your navigation bar. This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. A logo contributes an additional aspect to a brand's image. Gaz Hall, a Technical SEO from the UK, said: "Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable."

What your mum didn't tell you about page rank

Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. What A great example that I like to use is Save Our Schools. digital strategies do marketing professionals employ? Google's looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase.