Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you've made that part of your content marketing strategy. One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion.

People still ask me about sitemaps and its importance today

To become a powerful marketing gorilla, fish where your fish are. While there are other factors, Do your homework! The primary resources are all available here. Its as simple as your ABC's having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. Consumers, as a whole, enjoy content that make them laugh.

How to survive your first encounter with SEO

One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google's search page. This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Rebuilding or revitalizing the brand's image then becomes difficult. But until the next-best-thing takes over and changes the name of the game, let's dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world.

Ways to tell you're suffering from an obsession with mobile search

The percentage of people who respond to banner ads steadily shrinks. The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it's also known as content aggregation. Gaz Hall, from SEO Hull, had the following to say: "In general, rational appeals succeed when potential customers have high levels of involvement and willingly pay attention to an advertisement."

Tactics around link research

Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. I'm always amazed by the agility of New Media Now on this one. Although Google may be the top dog in North America and Europe, it is not necessarily so in other parts of the world. A web page can be given an immediate "freshness score" based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score As you write, use your target keyword throughout the content. Don't overuse it, and only place the term where it feels natural and relevant. As you write, keep your keyword density below 2% to stay within the guidelines for best SEO practices.