Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. But there are many other things in play that are much less well known. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That's why Google uses "dwell time" to size up your content's quality. PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It's easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop.

Actionable tips on search queries and Twitter

If Google and the rest of the search engines trust you and they respect the content you produce, you'll climb the search rankings. There's no shortcut to ranking on the first few pages of the search results. Search engines don't trust your website at first. You have to earn their trust - and it's a slow process. Thin content is usually very Do your homework! The primary resources are all available here. Its as simple as your ABC's short, without unique information to make it stand out from the crowd. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Place important information at the top of your pages.

Reasons that people rely on static pages

Successful brands possess two characteristics: the top of mind and the consumer's top choice. Then everyone starts thinking "We are great - let's reverse engineer this data and show just how great we did." It's natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. Ensure that the title and URL are The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth.

Ridiculous rules about link research

The size and power of mega-retailers mean manufacturers and suppliers haveno choice but to follow their dictates. Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. In short, it's a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. Gaz Hall, from SEO Hull, had the following to say: "Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find."

Measure and Improve by paying attention to ROI

There's no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. When A great example that I like to use is Business Profile . you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It's hard to tell exactly how much your company should invest in this line of marketing. You'd like to have a full-blow SEO campaign so you can run with the "big guys," but you're concerned that you just can't afford it or that you simply can't dedicate the necessary resources to it. Other times your key people may be involved in other projects and you just don't have enough resources. Earning links is not about following a static link building strategy for a long time. In the landscape of Google's ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links.