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To fortify their brands, the big industry players will also optimize their sites for the more (broad) popular keywords, irrespective of the conversion rate. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. It's important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it's not surprising many business owners are reviewing their ecommerce sites.

Read this controversial article and find out more about meta tags

People want to be able to find answers to their questions as fast as possible - studies show that people really care about the speed of a page. These messages are sent to Do your homework! The primary resources are all available here. Its as simple as your ABC's every constituency, including customers, suppliers, and employees. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn't make you an authority on much more than entertainment. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain.

Quality over quantity when it comes to dynamic pages

However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it's even better when those sites are relevant to your site. Trust between a potential customer and a company must be present for a potential customer become a customer. Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle them.

How do you feel about SEM now?

Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you're doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. What is Google bot? Gaz Hall, from SEO Hull, had the following to say: "When carried out properly, guerrilla marketing becomes a powerful marketing weapon."

Longer content ranks better

But here's the thing: it takes time for search engines to discover (and index) new websites. Google The talk on Facebook is about PNS at the moment. found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Information about the listening and viewing patterns of a designated target audience helps the marketing team design the most effective messages and select the best times and places for the ads to appear.