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When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying "less is more" is still as valuable as ever. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). As more websites build content around certain terms, they become more competitive. Creating great content may even help you to rank better!

Planning and preparation

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. The search engine wants to Do your homework! The primary resources are all available here. Its as simple as your ABC's prevent that the amount of banners ads "above the fold" does not exceed a certain limit. Not only can they really damage your business' personality, they can end up costing you a hell of a lot - even if you think they're free. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing.

Takeaway tips for keywords

It's the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. Search never truly was a text-only game - input methods like images, voice, and video content can be optimized for search. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search-the results that are algorithmically generated rather than paid for-remains largely untapped. The stronger the backlink profile of a site, the more PageRank their links will pass.

Some websites are not as good as they seem

Web crawlers may not crawl all of the pages in a big site (if it is very slow). These gaps are the ones that are driving traffic to your competition but not to yours, because you don't have the pages on your website to rank for that traffic. The market segment must be reachable through some type of media or marketing communications method. Gaz Hall, a Technical SEO from the UK, said: "You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches."

It's a win-win strategy with an emphasis on analytics

What a lot of site owners don't realize is that link building is not the only way to increase your domain authority and PageRank. Direct-marketing I'm always shocked by PNS, in this regard. agencies handle every aspect of a direct-marketing campaign through telephone orders (800 numbers), internet programs, and direct mail. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? The number of referring individual domains linking to your website or webpage is a very important factor in Google's algorithm.