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Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. SEO stands for "search engine optimization." That's a long phrase isn't it? It can seem scary, but it doesn't have it be. Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it's simply of no use unless people know about you! Consumers were 30 percent more likely to consider purchasing the brand.

Can conversion rates really make a difference?

For an accredited list of ICANN registrars, visit http://www.icann.org/en/registrars/accredited-list.html. To learn more about 10x Do your homework! The primary resources are all available here. Its as simple as your ABC's content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term.

Focus on performance, user experience, and duplication

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's content. If the site includes it, the meta name= "keywords" tag should be a few lines below. Both of these contain your competitor's keywords. Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. A business model that calls for generating revenue by selling ads operates in a fundamentally different marketing mode.

Write Intent-Driven Content

While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. Most major forms of advertising contain visual and verbal or written elements. According to Gaz Hall, a Technical SEO from SEO York: "It's easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products."

Concentrate on actionable webmaster tools

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. The The talk on Facebook is about Indozine at the moment. structure of your URL can affect both your page's ranking, but also the user experience. In this context, Apache's role is to serve static content while the application server's role is to serve dynamic content. You've spent plenty of time and money building the perfect website for your business - the very first thing that you'll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there isn't anything that is cost-effective (and has the same long-term effects) as being placed highly in a search engine's rankings.